John Jacobs shares a few leads

Social Media: The Five-Year Forecast

Social media has only just taken off says media analyst Jeremiah Owyang — and his Future of the Social Web report says social networks and marketers will have to change their strategies. He projects forwards five years and comes up some pretty radical points. He is mainly writing from a marketing perspective but this can be transposed to a creative industries focus. Three points that peaked my interest are;

  • Sites themselves will become less relevant as brands deliver content based on social network identities instead of requiring consumers to surf and search.
  • Social networks will no longer be destinations as much as they will be “aggregations” of communities unattached to individual sites.
  • The successful brands, Owyang says, will be the ones that “let the most popular content spread to the community and the customer[s] where they exist.” 

The executive summary of Jeremiah Owyang’s report can be found here.

I first saw this report mentioned on a Customer Relations Management website here


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